Partnership expands People2.0’s footprint into rapidly growing MENA market.
Philadelphia, PA, and Abu Dhabi, UAE – March 1, 2022 – People2.0, the world’s largest independent global employer of record (EOR) and agent of record (AOR) services platform, announced today that it has joined forces with Back of The House (BOTH), a major provider of EOR/AOR services in the largely untapped Middle East and North Africa (MENA) market. The new partnership inaugurates People2.0’s presence in the region, while expanding BOTH’s global capabilities.
“We have identified the Middle East as a strategically important market in our global coverage,” said Erik Vonk, People2.0’s Executive Chairman. “The Region counts many thriving economies with very sophisticated, international workforces. By teaming up with BOTH, we now have the ability to meet highly prevalent needs for instant, on-demand international deployment arrangements in an environment known to attract large quantities of professionals from around the globe.”
With in-country establishments in more than 45 countries, People2.0 offers talent providers capabilities to put anyone to work anywhere, on demand, for any length of time, using one global master agreement.
“The opportunity to partner with BOTH—a well-established EOR/AOR services provider with in-country operations in all Member States of the Gulf Cooperation Council—allows us to further our mission to be on the frontlines of the workforce revolution,” said Vonk.
People2.0’s EOR services are designed for the deployment of employees, while AOR services are designed for the deployment of independent contractors. As the one-stop EOR/AOR provider, People2.0 assumes a wide range of responsibilities on behalf of their clients including onboarding workers, managing employment risks, ensuring regulatory compliance, managing payroll, and administering worker benefits in geographies around the world.
The BOTH Group has provided EOR and AOR services to a broad spectrum of Middle East and Global clients and partners since 2009. Anna Heystek, Co-founder and Managing Director of BOTH, believes the merger will massively boost its international client offering stating, “Many of our clients operate globally and stand to benefit tremendously from People2.0’s worldwide platform and capabilities. BOTH’s region-based clients are now able to offer work arrangements in all major economic centers.”
BOTH’s leadership team will be assuming key roles in the new entity. This will ensure relational continuity and enable them to guide clients in making best use of People2.0’s global resources. Going forward, BOTH will operate under the People2.0 name and brand. Further details of the deal have not been disclosed.
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